
Why Startup Landing Pages Look Alike
The page furniture is familiar. Give it a specific product to explain.
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A convincing screen is a useful beginning. Agree what delivered means before the celebration.
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The page furniture is familiar. Give it a specific product to explain.

The shape can change. The application still owes you an answer when the work is done.

No private repositories were raided for these specimens. The mysterious boxes are entirely fictional.

Four small objections to language names that have to survive an ordinary sentence.

A real scanner is a useful supporting actor. It cannot vouch for the entire screenplay.

Four retirement notices, several different clocks and a shelf that keeps collecting souvenirs.

The settings menu stays off camera. Four productions show what fictional screen graphics actually need to do.

Admission requires an invitation from someone already inside. Nobody knows what happens inside. The imaginary awards ceremony is ready.

The sign has volunteered the whole community for a permanent state of excellence. Three real place-branding lines meet a literal-minded visitor.

Try scheduling a fair contest when one entrant can visit a different date. A qualified case for Hiro, with a clear rule for the argument.

The little calendar has brought luggage. Ten rules for making a web project easier to brief, review and hand over.

The headline committee has one member, and it still cannot reach a decision. A fictional return to the old dream of making Digg popular.

Let the person finish the sentence. Six story shortcuts that deserve a difficult meeting with the writer.

The color-changing shirt was a status display you could not turn off. The material effect, laundry problems and business history behind the fad.

Five fictional beards take on familiar workplace habits, from the branch collector to a weekend prototype that never quite ends.

A noticeboard on wheels, a tiny stage and a camera with chairs. Three fictional machines explain some familiar social media habits.

Accident, Maryland looks like the value someone left in a test database. You can almost see the ticket: replace fake towns before launch. Then you check the map…

The CSS declaration for square corners, followed by the image and JavaScript techniques developers once used to make them round.

Blue Hose, Stanford's Tree, Florida State and Illinois: the history behind odd names and contested symbols.

Seven stages in the life of a music player, from a portable library through battery complaints and copy protection to the repair bench.

Find the results archive and episode guide, then read the stories behind the death-ray retest and the Dublin cannonball accident.

From Sneakers and Trinity to Independence Day, the methods and shortcuts behind nine selected screen portrayals.

Real programs, borrowed screen text and missing steps: what the computer scenes in Jurassic Park, The Matrix Reloaded and other films actually show.